Visit YouTube channel ↗Zayed Sustainability Prize
A commercial for the Zayed Sustainability Prize in Abu Dhabi, celebrating those driving global change.
The reel could not load. Open the video.
01 / SELECTED WORK
Visit YouTube channel ↗A commercial for the Zayed Sustainability Prize in Abu Dhabi, celebrating those driving global change.

A cinematic Dyson V16 concept with futuristic UI and sci-fi storytelling.
A collaboration with GenHQ for Google.
02 / SERVICES
From moving images to digital experiences. Creative production shaped around your project.
Commercials, brand films and product stories, from concept to final edit.
We develop the story and visual direction, then shape the production around the project. From planning and filming to editing and finishing, each stage works towards a clear, coherent final film.
Compositing, CGI and product visualization for film and branded content.
Compositing, CGI and product visualization bring live-action footage and digital elements together. The work can extend a scene, place a product in a new environment or create a visual that would be difficult to capture in camera.
AI-generated images and video, developed and finished for your campaign.
AI-generated images and video are shaped through creative direction, iteration and finishing. They can support concept development, campaign visuals and moving-image sequences, with a consistent visual language across the work.
Reels, short-form campaigns and platform-ready video edits.
Short-form video needs a clear idea, purposeful pacing and framing that suits the platform. We shape reels, campaign edits and different versions of a story around the way people watch and engage.
Brand websites, product landing pages and interactive web experiences.
We bring structure, visual design and motion together to create a clear digital experience. Brand websites, product pages and interactive elements are shaped around the story, the audience and what visitors need to do next.
One discipline or a combination.
Let’s find the right approach for your project.
03 / ABOUT US
Different disciplines.
One creative direction.
I started out in musical theatre. When an unexpected turn meant starting over, I found a new way to tell stories through film and 3D.
After a decade in film and visual effects, I founded CrownLab to bring that experience to more people. By combining cinematic craft with new AI tools, I help creators and businesses bring ambitious ideas to life.
Victor, founder of CrownLab
We define the story, audience and creative direction.
We shape the visuals through production, VFX and AI.
We refine the details and prepare the work for its final screen or platform.
04 / THE TEAM
FOUNDER & CREATIVE DIRECTOR
Victor is the founder of CrownLab, a Creative Director and a VFX artist with over a decade of experience in film and television. He contributed to the Oscar-winning visual effects of Dune: Part Two, with further credits including X-Men: Dark Phoenix, Justice League and Sonic the Hedgehog 2.
CREATIVE DIRECTOR
Mamad has nearly two decades of experience directing commercials for brands including Coca-Cola, H&M and Panasonic. His studio has been recognised at the Los Angeles Film Awards and the Chandra International Film Festival.
PRODUCER & SOCIALS
Zina brings experience in artist management, VFX production coordination, project management and social media marketing. At CrownLab, she works across production and socials, connecting creative teams, project delivery and the way stories reach their audience.
LET’S TALK